MRL has its own Chief of Staff on the IS template, with two faceless personas: Marcus (Moonlight Exit, 24 Hour Challenge) and Lena (Moonlight Quiet, Side Income for Moms). When it goes live it makes, per persona per day, one ritual reel (19:00 Brussels, IG and FB) and one IG story card (20:00), each with a distinctive keyword that opens a DM with the offer link. Click any box to open it.
Built and tested on 15 Oct 2026 and now running: the MRL timers and the gate are enabled and active, with Chief checks at 08:35 and 19:35 Brussels (verified 21 October 2026). The go-live checklist below is kept as the build record. This page contains no credentials. All brand plans →
Own Chief of Staff plus 5 agents: Copywriter, Renderer, Publisher, Metrics, Signal. No Scout, DNA Analyst or Grader. Brand DNA v2 holds the lanes, voice, reference posts, ideas and keyword rules.
Postiz for the 4 MRL accounts only, Meta read-only, Higgsfield clips with a cap of 6 a day and 20 a week, and keyword add on the 4 Blotato automations (common words and the other persona's words refused, read back before scheduling).
Ritual reel (Higgsfield clip, boomerang and zoom to 10 s, loudness -14) and story card. Marcus: Oswald uppercase top band, his music pool. Lena: serif sentence case mid-frame, her music pool, never "Unpopular opinion". The tool refuses a post outside its lane.
#mrl-pipeline for approval cards, briefs and the change desk. MRL PIPELINE HUB in Notion with the MRL Posts database (one row = one persona, one day).